Fractional Leadership

When a Fractional COO Actually Makes Sense (Especially in Ohio)

You do not need a $250k hire to fix ops. You also should not rent an executive title for theater. Here is when fractional COO work is the right lever—and when it is not.

By Jacob Sunkel · Founder & Lead Strategist, PeaceMaker Labs
June 2, 2026 · 8 min read

I get this question a lot from founders in the Miami Valley and Central Ohio: “Do we need a COO, or are we just behind on systems?” Usually the answer is neither of the extremes people jump to. You do not automatically need a full-time COO at 40 people. You also should not keep running the company through Slack DMs to the founder forever.

The signal that ops is the bottleneck

Revenue is fine. Delivery is messy. The same five people put out every fire. Handoffs between sales, ops, and finance look like a game of telephone. Margins look healthy on paper until you count rework, overtime, and the cost of heroes burning out.

That is the window where a fractional COO makes sense. You need someone who can own operating rhythm for a season—meetings that decide things, workflows people actually follow, clear ownership—without committing to a six-figure permanent hire before you know what the role should even be.

When fractional is the wrong move

  • You mainly want a status report writer who will not touch the messy middle.
  • The founder is not willing to hand off real decisions for 90 days.
  • The problem is demand, not delivery—more leads will not fix broken handoffs, but neither will a COO if there is no product-market fit.
  • You already have a strong ops lead who needs coaching, not a parallel executive.

What “good” looks like in the first 90 days

We start with a SPOT Check across Strategy, People, Operations, and Technology. Then we install a Path to PEACE plan with a handful of measurable outcomes—not a binder. In Ohio shops I have worked with, that often means cleaning up who owns customer handoffs, killing duplicate tools, and putting a weekly operating cadence in place that does not depend on the founder remembering every thread.

If growth only works when three people never take vacation, you do not have a scaling problem. You have a design problem.

Jacob Sunkel

Fractional COO work through PeaceMaker Labs maps to our Fractional Partners tier: embedded leadership for a defined runway, with the goal of making the company less founder-reliant—not more dependent on us.

Ohio-rooted, not Ohio-limited

We sit in Tipp City and work across Dayton, Troy, Columbus, and remote U.S. teams. Local presence helps when you need to walk a floor or sit in a leadership meeting. Remote works fine when the systems and cadences are clear. The model is the same either way: diagnose honestly, install what sticks, then get out of the way.

If you are stuck between “hire a COO” and “keep grinding,” book a 15-minute Peace Talk. We will tell you quickly whether fractional support is a fit—or point you somewhere better if it is not.

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