Fractional ops for founder-led teams of 35–200—when growth starts breaking the company.

Scale with Excellence, Peacefully.

We install the operating system your team can run without you: roles, workflows, and tools that stick—so scale stops depending on heroics.

If three people can’t take vacation, you don’t have a growth problem. You have a design problem.

Cost of Chaos

When growth outruns the operating system, everyone feels it.

Customers

  • Poor Experiences
  • Costly mistakes

Handoffs slip, rework piles up, and quality becomes a coin flip.

Employees

  • Too Many Tools
  • High turnover

Stacks multiply, and good people leave when chaos becomes the job.

Owners

  • Missing family time
  • Feeling Stuck

The founder is the system, and there is no off switch.

Next: is this even you?

Who this is for

If this is your week, keep reading. If it isn’t, don’t.

PeaceMaker Labs is an operations execution partner for founder-led companies when success outruns the system. We are not a marketing agency, an IT ticket shop, or a slide-deck consultancy.

This is you

  • Typically 35–200 people (or under 25 hitting the first ops wall)
  • Revenue or mission is real—delivery still depends on a few heroes
  • Tools exist; the team still lives in workarounds and Slack
  • You want someone to install the system with you, not write you a binder

This is not

  • You need ads, branding, or a content calendar
  • You want the cheapest vendor to “set up some software”
  • You are shopping for a full-time hire you can hand a title
  • Nobody in leadership will change how decisions get made
See who we serve

How we work

From the first conversation to a fix that stays

Start with one conversation. We only go deeper if the bottleneck—and the fit—are real.

  1. 01

    Peace Talk

    15 minutes. Name what’s stuck. If we are not the right help, we say so.

  2. 02

    Diagnose

    We find the real bottleneck in strategy, people, operations, or technology.

  3. 03

    Choose depth

    Embedded leadership, advisory, a scoped build, or tools—only as deep as you need.

  4. 04

    Install

    Systems your team will still run on Tuesday—without you in every Slack thread.

Installation path

The Path to PEACE

Path to PEACE is how we turn operational friction into a clear plan for people, process, technology, and execution.

Begin the path
  1. P

    01

    Prioritize People

  2. E

    02

    Engineer Efficiency

  3. A

    03

    Accelerate Automation

  4. C

    04

    Cultivate Clarity

  5. E

    05

    Encompass Excellence

Step 01

Design roles, workflows, and tools around the people doing the work—so adoption sticks and hero culture stops being the default operating system.

See the full framework →

By the numbers

Built for scale. Proven in the chaos.

Individual client results—not a blended average. Client names stay off the page. Growth, satisfaction, and retention are one fintech engagement.

What Leaders Say About Working With Jacob

“Jacob is one of the most strategically-minded and technically capable leaders I’ve had the opportunity to work with—someone who doesn’t just understand the details, but uses them to drive meaningful, scalable solutions.”

Joan · Fintech Startup

  • “Jacob combines technical and strategic depth with a calm, supportive leadership style. He was approachable, thoughtful, and always willing to dive into the details with us—without ever losing sight of the bigger picture.”

    Adam · Banking (Fortune 100)

  • “Jacob has one of the best analytical and strategic minds I've come across. His ability to see patterns and search for better solutions is second to none—seasoned at both tracking the data and turning it into strategy.”

    Joshua · Startup + Nonprofit
View success stories →
Jacob Sunkel

Founder

Jacob Sunkel

Founder & Lead Strategist

Jacob builds the operating layer founder-led teams are missing: ownership, cadence, and tools people will actually use. Fifteen-plus years across startups, a Fortune 100 bank, and mission-driven orgs taught the same lesson—growth stalls when the company still runs on heroes.

Where we look

Strategy, people, operations, and tech

We scan those four places to find the bottleneck that is actually holding scale back.

See the full SPOT check

Four depths of help—only as much as you need.

Embedded fractional leadership, advisory, a scoped build, or self-serve tools. Pick the depth that matches the bottleneck—not a menu of everything we could theoretically sell.

Highest Impact

Deepest engagement

Fractional Partners

Embedded fractional COO or CTO leadership to rebuild infrastructure and reach the next stage of scale.

Typical fit: 35–200 employees

Learn more about Fractional Partners

Consulting that elevates your team

Advisors

1:1 or group consulting to sharpen decisions and accelerate execution—without embedding in your org.

Typical fit: 25–150 employees

Learn more about Advisors

Scoped execution in weeks

Custom Solutions

Scoped custom solution or bottleneck clear—website, software, automation, or custom setup—in weeks.

Typical fit: 15–100 employees

Learn more about Custom Solutions

Self-serve growth suite

Technology

Self-serve tools that automate operations and support growth at an accessible cost.

Typical fit: Under 35 employees or solo-to-small teams building their first systems

Learn more about Technology

Not sure which level fits? Book a Peace Talk—we'll run a SPOT Check and point you in the right direction.

Start with 15 minutes. Not a pitch.

Book a Peace Talk. We name the bottleneck, decide if Path to PEACE can unlock 90-day ROI, and point you elsewhere if we are not the fit.

Prefer email? Use the contact page. The Peace Talk is the default first step.

Contact without booking